North Carolina

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$12.1 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$1.76
per eligible voter
26,400
times ads ran
$1.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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State senator
$5.8 million
$1.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 018
ran 258
negative ads
$146,700
targeting Chad Barefoot 
R

3,029
negative
$847,600
targeting Chad Barefoot 
R

Wesley Meredith 
R

Ronald Rabin 
R

Chad Barefoot
R
DONORS
est. total $922,800
North Carolina Republican Party
$341,200
Robert L Luddy
$10,000
Stam for House
$10,000
Alexandra Henson
$9,000
Robert V Hughes
$9,000
John D Bryan
$8,000
Source: National Institute on Money in State Politics data — includes 62% of reports; includes reports as recent as October 27, 2014.
ran 589
negative ads
$582,300
targeting Sarah Crawford 
D

327
positive
$340,400
supporting Chad Barefoot 
R

ran 353
negative ads
est. $583,500
targeting Chad Barefoot 
R

Sarah Crawford
D
DONORS
North Carolina Democratic Senate Cmte
$362,500
Unitemized Donations
$15,100
Ann L. Campbell
$10,000
John J. Campbell
$10,000
Emilys List
$10,000
Lillians List of North Carolina
$10,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as October 27, 2014.
ran 508
negative ads
est. $361,300
targeting Chad Barefoot 
R

SENATE DISTRICT 001
ran 2,629
negative ads
est. $714,700
targeting Bill Cook 
R

Bill Cook
R
DONORS
est. total $572,700
Nc Senate Republican Caucus
$220,000
North Carolina Republican Party
$69,900
North Carolina Republican Senate Caucus
$18,500
Charles Friedman
$3,000
Ronald M (Ronnie) Cameron
$2,500
Brent Fulcher
$2,500
Source: National Institute on Money in State Politics data — includes 46% of reports; includes reports as recent as October 27, 2014.
ran 545
mixed ads
$330,500
targeting Stan White 
D

163
negative
$82,000
targeting Stan White 
D

336
positive
$160,200
supporting Bill Cook 
R

ran 271
negative ads
est. $248,600
targeting Bill Cook 
R

SENATE DISTRICT 019
Wesley Meredith
R
DONORS
est. total $411,400
North Carolina Republican Party
$10,000
Michael L Williford
$5,000
David L Boliek Jr
$4,000
Lisa E Briggs
$4,000
Thomas L Fonville
$4,000
D. Ralph Huff III
$4,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as January 31, 2014.
ran 292
negative ads
$268,400
targeting Billy Richardson 
D

166
positive
$143,000
supporting Wesley Meredith 
R

Billy Richardson
D
DONORS
William O Richardson
$51,000
Fred Stanback *
$5,000
Robert E Zaytoun
$4,000
Wayne Anstead
$2,500
Carolyn R King
$2,500
Richard King
$2,500
Source: National Institute on Money in State Politics data — includes 63% of reports; includes reports as recent as December 31, 2014.
ran 182
negative ads
est. $106,200
targeting Wesley Meredith 
R

ran 122
negative ads
est. $74,500
targeting Wesley Meredith 
R

SENATE DISTRICT 015
Tom Bradshaw
D
DONORS
est. total $258,800
Thomas W (Tom) Bradshaw Jr
$645,400
North Carolina Democratic Senate Cmte
$169,200
Justus M. Ammons
$5,000
James F Goodmon Sr.
$5,000
Fred Stanback *
$5,000
Ronald H. McFarlane
$4,865
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as December 31, 2014.
ran 367
mixed ads
$231,200
targeting John Alexander 
R

44
positive
$27,600
supporting Tom Bradshaw 
D

John Alexander
R
DONORS
North Carolina Republican Party
$160,200
John M Alexander Jr
$20,500
North Carolina Auto Dealers Association
$5,000
James Blaine
$4,000
Carmen Ames
$2,000
Michael Johnson
$2,000
Source: National Institute on Money in State Politics data — includes 31% of reports; includes reports as recent as October 27, 2014.
ran 190
positive ads
est. $156,800
supporting John Alexander 
R

SENATE DISTRICT 025
Tom McInnis
R
ran 193
mixed ads
est. $216,700
targeting Gene McLaurin 
D

SENATE DISTRICT 026
Phil Berger
R
DONORS
North Carolina Republican Party
$16,800
Albert Albernaz
$4,000
Alex Lee PAC
$4,000
Owen Dunn Andrews
$4,000
John Bailey
$4,000
Bank of America
$4,000
Source: National Institute on Money in State Politics data — includes 43% of reports; includes reports as recent as January 31, 2014.
ran 289
positive ads
est. $112,400
supporting Phil Berger 
R

SENATE DISTRICT 048
Tom Apodaca
R
DONORS
North Carolina Republican Party
$24,600
Blue Cross Blue Shield of North Carolina
$10,000
Metrolina Area Radiologists for Quality In Medicine
$10,000
Nationwide
$10,000
North Carolina Association of Nurse Anesthetists
$9,000
Pa Federal Pac Orthocarolina
$9,000
Source: National Institute on Money in State Politics data — includes 62% of reports; includes reports as recent as October 27, 2014.
ran 98
positive ads
est. $51,900
supporting Tom Apodaca 
R

SENATE DISTRICT 027
ran 309
negative ads
est. $26,300
targeting Trudy Wade 
R

SENATE DISTRICT 047
Michael Lavender
R
ran three
mixed ads
est. $2,160
targeting Ralph Hise 
R

State representative
$3.3 million
$1.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 115
ran 665
negative ads
est. $679,700
targeting Nathan Ramsey 
R

Tim Moffitt 
R

Michele Presnell 
R

ran 270
negative ads
est. $257,500
targeting Nathan Ramsey 
R

Tim Moffitt 
R

Michele Presnell 
R

Nathan Ramsey
R
DONORS
est. total $175,200
Eastern Band of Cherokee Indians
$2,000
North Carolina Hospital Association
$1,000
North Carolina Pork Council
$1,000
North Carolina Beer, Wine Wholesalers Association
$750
Forest Jarrett
$552
General Electric
$500
Source: National Institute on Money in State Politics data — includes 31% of reports; includes reports as recent as January 31, 2014.
ran 72
mixed ads
$38,200
targeting John Ager 
D

110
negative
$64,300
targeting John Ager 
D

134
positive
$72,700
supporting Nathan Ramsey 
R

John Ager
D
ran 139
mixed ads
est. $75,700
targeting Nathan Ramsey 
R

HOUSE DISTRICT 116
ran 953
negative ads
est. $405,000
targeting Tim Moffitt 
R

Michele Presnell 
R

Tim Moffitt
R
DONORS
est. total $293,400
Duke Energy
$4,000
Enterprise Holdings
$2,000
Bobby Mosley
$2,000
North Carolina Beer, Wine Wholesalers Association
$2,000
Jm Family Enterprises
$1,500
North Carolina Restaurant, Lodging Association
$1,500
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as January 31, 2014.
ran 291
negative ads
$191,200
targeting Brian Turner 
D

150
positive
$102,200
supporting Tim Moffitt 
R

Brian Turner
D
DONORS
est. total $173,400
James W. Turner
$25,000
Pamela M. Turner
$25,000
Brian Turner
$5,117
Brenda Nash
$1,000
John Stevens
$500
Stanley Jeffery Penley
$300
Source: National Institute on Money in State Politics data — includes 47% of reports; includes reports as recent as January 31, 2014.
ran 185
mixed ads
$109,000
targeting Tim Moffitt 
R

148
negative
$64,500
targeting Tim Moffitt 
R

ran 13
negative ads
est. $19,100
targeting Brian Turner 
D

HOUSE DISTRICT 041
ran 525
negative ads
est. $762,900
targeting Tom Murry 
R

Gary Pendleton 
R

HOUSE DISTRICT 051
ran 172
negative ads
$95,800
targeting Mike Stone 
R

350
negative
$104,700
targeting Mike Stone 
R

Jamie Boles 
R

Mike Stone
R
DONORS
North Carolina Republican House Cmte
$54,700
Dollar for House
$8,000
Cmte To Elect Jeff Collins
$5,000
Edgar Vance Starnes Campaign Cmte
$5,000
Friends of Tim Moore
$5,000
Julia C Howard for House
$5,000
Source: National Institute on Money in State Politics data — includes 64% of reports; includes reports as recent as October 27, 2014.
ran four
negative ads
est. $1,660
targeting Brad Salmon 
D

HOUSE DISTRICT 049
Gary Pendleton
R
ran 145
negative ads
est. $124,800
targeting Kim Hanchette 
D

HOUSE DISTRICT 036
Nelson Dollar
R
DONORS
American Anesthesiology PAC
$4,000
Asheville Anesthesia Assoc. PAC
$4,000
Jeri Bates
$4,000
Capital Area Radiologic Assc. PAC
$4,000
Central Carolina Rads for Improvement of Medicine
$4,000
Eastern Band of Cherokee Indians
$4,000
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as January 31, 2014.
ran 96
positive ads
est. $90,600
supporting Nelson Dollar 
R

HOUSE DISTRICT 093
Jonathan Jordan
R
DONORS
North Carolina Republican Party
$96,900
Hollo for House
$10,000
North Carolina Association of Realtors
$9,000
Stam for House
$8,000
Dollar for House
$7,000
John D Bryan
$5,000
Source: National Institute on Money in State Politics data — includes 64% of reports; includes reports as recent as October 27, 2014.
ran 16
positive ads
est. $22,200
supporting Jonathan Jordan 
R

HOUSE DISTRICT 014
Bobby Mills
R
DONORS
est. total $7,880
Robert Mills
$15,000
Lynn Mills
$10,000
Robert Mills, Lynn
$10,000
Willim D. Mills Jr
$2,000
Francis Scott Mills
$2,000
Margo Moore
$2,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as January 31, 2014.
ran 29
mixed ads
$5,650
targeting George Cleveland 
R

seven
positive
$2,230
supporting Bobby Mills 
R

HOUSE DISTRICT 006
Paul Tine
D
DONORS
Paul Newton Tine
$11,100
Nationwide
$9,000
Herman E. Gaskins III
$5,000
Karen King
$5,000
North Carolina Democratic Party
$4,769
Unitemized Donations
$4,002
Source: National Institute on Money in State Politics data — includes 64% of reports; includes reports as recent as October 27, 2014.
ran 25
positive ads
est. $5,740
supporting Paul Tine 
D

HOUSE DISTRICT 091
Stokes County Republican Party
ran 14
positive ads
est. $2,570
supporting Bryan Holloway 
R

HOUSE DISTRICT 024
Mark Bibbs
D
DONORS
Jo Ann Davis
$5,000
Marshall A Rauch
$4,000
Elson S Floyd
$3,000
Charles E Reece
$2,000
Eddie C Smith Jr
$2,000
James O Ward Jr
$2,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as July 10, 2014.
ran 20
positive ads
est. $1,480
supporting Mark Bibbs 
D

Supreme court judge
$3 million
$1.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SUPREME COURT-HUDSON SEAT
ran 1,490
negative ads
est. $689,500
targeting Robin Hudson 
N

Robin Hudson
N
DONORS
Nasir Victor (Vic) Farah
$55,500
Robin E. Hudson
$32,100
Unitemized Donations
$23,200
North Carolina Democratic Party
$10,900
North Carolina Academy of Trial Lawyers
$10,000
E Spencer Parris
$10,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as October 27, 2014.
ran 1,206
positive ads
est. $360,100
supporting Robin Hudson 
N

Eric Levinson
N
DONORS
John Buric
$10,000
Michael Kahn
$6,500
Brian Bonnette
$5,000
Ronald M (Ronnie) Cameron
$5,000
John Cato
$5,000
John C Fennebresque
$5,000
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as July 10, 2014.
ran 1,375
positive ads
est. $342,700
supporting Eric Levinson 
N

ran 197
positive ads
$66,800
supporting Jeanette Doran 
N

68
positive
$32,400
supporting Eric Levinson 
N

SUPREME COURT-BEASLEY SEAT
ran 416
positive ads
est. $259,400
supporting Mike Robinson 
N

Mike Robinson
N
DONORS
Michael L Robinson
$68,200
Edward Norwood Robinson
$10,000
Branch Banking, Trust Corp
$5,000
John W Burress III
$5,000
Christy Hartley
$5,000
Gaither M Keener Jr
$5,000
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as October 27, 2014.
ran 1,183
positive ads
est. $211,800
supporting Mike Robinson 
N

Cheri Beasley
N
DONORS
Cheri Beasley
$11,100
North Carolina Academy of Trial Lawyers
$10,000
Unitemized Donations
$8,903
William K Diehl Jr
$4,000
Mona Lisa Wallace
$4,000
North Carolina Association of Educators
$3,500
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as October 27, 2014.
ran 281
positive ads
est. $117,300
supporting Cheri Beasley 
N

SUPREME COURT-CHIEF JUSTICE
Mark Martin
N
DONORS
Unitemized Donations
$14,700
Chad E Price
$14,000
North Carolina Academy of Trial Lawyers
$10,000
Robert L Luddy
$9,000
Pamela L. Hill
$6,000
Alan V Pugh Jr
$5,600
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as October 27, 2014.
ran 2,487
positive ads
est. $553,800
supporting Mark Martin 
N

ran one
positive ads
est. $3,190
supporting Mark Martin 
N

SUPREME COURT-OPEN SEAT
Sam Ervin
N
DONORS
Elisabeth Crawford Ervin
$8,000
Unitemized Donations
$6,732
Kenneth L. Brame
$5,500
Samuel James Ervin Iv
$5,247
Edward C. Jones
$5,000
James Y. Kerr Ii
$5,000
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as October 27, 2014.
ran 1,683
positive ads
est. $326,000
supporting Sam Ervin 
N

Bob Hunter
N
DONORS
Robert Neal (Bob) Hunter Jr
$78,100
North Carolina Academy of Trial Lawyers
$10,000
Unitemized Donations
$9,050
J. David Stradley
$6,000
Annette J Holler
$5,000
Robert L Luddy
$5,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as October 27, 2014.
ran 235
positive ads
est. $61,400
supporting Bob Hunter 
N

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?