Oregon

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$2.8 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$1.01
per eligible voter
6,752
times ads ran
$458,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$2.4 million
$458,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
John Kitzhaber
D
DONORS
est. total $1.5 million
Everytown for Gun Safety
$250,000
Philip Knight
$250,000
Too Extreme for Oregon
$198,500
Oregon Democratic Party
$177,400
Unitemized Donations
$154,200
Oregon Public Employees Local 503
$145,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as February 1, 2015.
ran 599
mixed ads
$277,300
targeting Dennis Richardson 
R

1,537
negative
$547,800
targeting Dennis Richardson 
R

1,942
positive
$640,800
supporting John Kitzhaber 
D

Dennis Richardson
R
DONORS
est. total $778,000
Unitemized Donations
$249,500
Seneca Jones Timber
$235,000
Seneca Sustainable Energy
$200,000
Freres Lumber
$155,000
Robert T Freres
$150,000
Oregon Right To Life
$107,600
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as February 1, 2015.
ran 786
negative ads
$386,900
targeting John Kitzhaber 
D

780
positive
$391,100
supporting Dennis Richardson 
R

ran 287
negative ads
est. $153,300
targeting Dennis Richardson 
R

ran nine
positive ads
est. $9,590
supporting John Kitzhaber 
D

State senator
$251,100
$458,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 015
Chuck Riley
D
DONORS
est. total $194,000
Oregon Democratic Party
$51,000
Oregon Public Employees Local 503
$39,500
Unitemized Donations
$17,100
Oregon Senate Democratic Campaign Cmte
$13,500
Oregon Education Association
$2,842
Afscme Oregon Council 75
$2,500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as November 1, 2014.
ran 265
negative ads
$151,200
targeting Bruce Starr 
R

135
positive
$42,800
supporting Chuck Riley 
D

Bruce Starr
R
DONORS
est. total $57,200
Associated General Contractors Oregon-Columbia Chapter
$30,500
Oregon Beer, Wine Distributors Association
$16,500
Oregon Restaurant, Lodging Association
$15,800
Coalition for A Healthy Oregon
$11,500
Oregon Senate Republican Leadership Fund
$10,000
Oregon Truckers Association
$10,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as November 1, 2014.
ran 16
mixed ads
$8,440
targeting Chuck Riley 
D

six
negative
$34,500
targeting Chuck Riley 
D

four
positive
$14,200
supporting Bruce Starr 
R

State representative
$189,300
$458,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 040
Brent Barton
D
DONORS
Oregon House Democratic Campaign Cmte
$95,300
Oregon Trial Lawyers Association
$17,000
Working America
$6,494
Afscme Oregon Council 75
$5,500
Oregon State Fire Fighters Council
$5,500
Oregon Education Association
$4,750
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as November 1, 2014.
ran 97
negative ads
est. $50,900
targeting Steve Newgard 
R

Steve Newgard
R
DONORS
Promote Oregon Leadership
$44,800
Associated Oregon Industries
$15,000
Cmte To Elect Mike McLane
$9,000
Farmer's Employee, Agent Pac of Oregon (3396)
$6,500
Oregon Bankers Association
$5,000
Property Casualty Association of America
$5,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as November 1, 2014.
ran 118
mixed ads
est. $38,300
targeting Brent Barton 
D

HOUSE DISTRICT 051
Shemia Fagan
D
DONORS
Oregon House Democratic Campaign Cmte
$97,300
Oregon Democratic Party
$21,900
Oregon Trial Lawyers Association
$17,000
Working America
$7,350
Oregon State Fire Fighters Council
$7,000
Basic Rights Oregon
$6,620
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as November 1, 2014.
ran 120
mixed ads
est. $66,900
targeting Jodi Bailey 
R

HOUSE DISTRICT 042
Teddy Keizer
D
DONORS
Philip Keizer Jr
$82,000
Ted Keizer
$61,100
Ted E Keizer
$42,000
Unitemized Donations
$24,800
Danton Wagner
$18,500
Nathaniel Applefield
$6,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as August 1, 2014.
ran 51
positive ads
est. $33,100
supporting Teddy Keizer 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$14.3 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$5.07
per eligible voter
21,100
times ads ran
$1.7 million election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
92: Label GMOs
$9.8 million
$1.7 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on 92 Coalition
ran 6,373
TV ads
est. $6.1 million
advocating for No
Vote Yes on Measure 92
ran 6,272
TV ads
est. $3.8 million
advocating for Yes
90: Create top-two primary
$2.4 million
$1.7 million election Jan. 2014 Nov. Jan. 2014 Nov.
Vote Yes on 90 Campaign Committee
ran 3,069
TV ads
est. $1.5 million
advocating for Yes
Protect Our Vote
ran 1,052
TV ads
est. $595,400
advocating for No
Open Primaries
ran 828
TV ads
est. $364,400
advocating for Yes
91: Legalize recreational marijuana
$2 million
$1.7 million election Jan. 2014 Nov. Jan. 2014 Nov.
Yes on 91 Campaign
ran 3,481
TV ads
est. $2 million
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?