Republican Governors Association

A national organization based in Washington, D.C., supporting Republican gubernatorial candidates.

Subsidiaries: American Comeback Committee, Live Free PAC, Republican Governors Association 2014 PAC, Republican Governors Association Idaho PAC, Republican Governors Association Kansas PAC, RGA Arizona PAC, Republican Governors Association Maine PAC, Right Direction, Right Direction Wisconsin PAC
Type: 527 committee
Who's calling the shots?: Ad wars: TV ads in 2014 state races
$29.2 million
estimated TV ad spending on
state-level races in the 2014 cycle
What's behind these numbers?
62,000
times ads ran
$1.9 million general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$29.2 million
ran 15,300
negative ads
$7.4 million
targeting Mark Schauer
D

est. total $3 million
ran 784
mixed ads
$659,200
targeting Jason Carter
D

3,391
negative
$2.4 million
targeting Jason Carter
D

ran 4,205
negative ads
$2.5 million
targeting Fred DuVal
D

ran 5,918
negative ads
$2.5 million
targeting Paul Davis
D

est. total $2.2 million
ran 646
mixed ads
$501,200
targeting John Hickenlooper
D

1,984
negative
$1.7 million
targeting John Hickenlooper
D

est. total $2.2 million
ran 3,399
negative ads
$1.4 million
targeting Ed Fitzgerald
D

1,725
positive
$781,800
supporting John Kasich
R

est. total $1.4 million
ran 788
mixed ads
$210,500
targeting Mike Michaud
D

1,806
negative
$548,400
targeting Mike Michaud
D

1,962
positive
$652,300
supporting Paul LePage
R

est. total $1.3 million
ran 919
mixed ads
$343,000
targeting Mike Ross
D

3,788
negative
$1 million
targeting Mike Ross
D

est. total $1.3 million
ran 623
mixed ads
$468,000
targeting David Ige
D

1,488
negative
$802,900
targeting David Ige
D

est. total $1.2 million
ran 156
mixed ads
$126,100
targeting Maggie Hassan
D

610
negative
$1.1 million
targeting Maggie Hassan
D

est. total $802,700
ran 349
mixed ads
$40,600
targeting Mary Burke
D

1,723
negative
$762,100
targeting Mary Burke
D

ran 719
negative ads
$775,600
targeting Anthony Brown
D

ran 3,532
negative ads
$680,600
targeting Vincent Sheheen
D

ran 1,729
negative ads
$462,500
targeting Jack Hatch
D

ran 2,273
negative ads
$440,800
targeting A.J. Balukoff
D

ran 708
negative ads
$432,900
targeting Gary King
D

ran 1,054
negative ads
$306,900
targeting Chuck Hassebrook
D

ran 428
mixed ads
$232,900
targeting Joe Dorman
D

current through December 8, 2014

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?

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