Days before a dozen states conduct their Super Tuesday nominating contests, one super PAC has made a six-figure national ad buy with one purpose: take down Republican presidential frontrunner Donald Trump.
This isn’t its first foray in doing so either.
Since the Feb. 1 Iowa caucuses, Our Principles PAC has spent nearly $4.2 million skewering Trump.
The latest ad airing knocks Trump for having once hired immigrants working in the United States illegally. The ad contrasts the billionaire businessman’s hiring record with his anti-immigrant campaign rhetoric that, among other things, calls for the Mexican government to pay for a wall across the United States’ southern border.
“Trump makes big money off illegal immigrants,” the ad’s narrator says. “Can conservatives trust Donald Trump?”
The ad’s sponsor
Our Principles PAC formed in mid-January — days before the Feb. 1 Iowa caucuses.
As a super PAC, Our Principles PAC has no limit on how much it may raise and spend. It almost instantaneously filled its coffers with millions of dollars.
But it’s not yet clear that the moneyed super PAC will see a return on investment, despite spending its millions on anti-Trump material.
“We have weakened him considerably," Our Principles PAC founder Katie Packer told The Washington Post. "If we had more money and more time, it might have made more of a difference."
Who’s behind it?
Our Principles PAC founder Katie Packer previously served as deputy campaign manager for Republican Mitt Romney’s 2012 presidential run. Romney himself is no fan of Trump, just today accusing Trump of “coddling … repugnant bigotry.”