That’s why Democrat Hillary Clinton and her allies are taking increased measures to mobilize Latino voters this year.
Since January, the Clinton campaign has sponsored more than 2,500 Spanish language TV ads, according to a Center for Public Integrity analysis of data provided by ad tracking firm Kantar Media, which monitors ads on broadcast television and national — but not local — cable. In Nevada alone, about one of every eight TV ads Clinton’s campaign has broadcast so far this month has been in Spanish.
Clinton herself has advocated for comprehensive immigration reform, including a pathway for citizenship for undocumented immigrants in the country illegally.
Republican Donald Trump, meanwhile, has called for the construction of a wall on the U.S.-Mexico border, mass deportations and the end of birthright citizenship. He’s also called Mexican immigrants criminals and “rapists.” None of his campaign’s TV ads have been in Spanish.
By contrast, President Barack Obama aired more than 13,200 TV ads in Spanish during his 2012 re-election bid, while his Republican rival, Mitt Romney, aired about 3,700, according to a Center for Public Integrity analysis of data provided by Kantar Media/CMAG.
This year, Clinton’s also getting a super PAC assist reaching out to potential Latino voters.
Enter the Latino Victory Fund and El Super PAC Voto Latino, which have taken to the TV airwaves this month and are working in partnership with the main pro-Clinton super PAC, Priorities USA Action. A coordinated ad blitz by the three super PACs has been concentrated on the battleground states of Colorado, Florida and Nevada.